Post by account_disabled on Mar 7, 2024 5:40:03 GMT
B2B marketing is a complex discipline , requiring careful monitoring of the customer relationship and continuous data analysis . T hanks to digital , today companies can promptly follow the entire customer journey , identify the "moments" that require particular attention and modify strategies , tactics and investments in order to acquire new ones, consolidate existing ones and maximize them . the value over time . Company KPIs and their role in B2B marketing Performance indicators (KPIs) are crucial for evaluating the effectiveness of marketing strategies and actions , as well as for supporting accurate decisions by company management.
Digital has brought with it countless benefits, but it has also created Germany Phone Number new challenges, first of all the multiplication of data and potential performance indicators. Any marketer knows (and often uses) hundreds of standard indicators, each of which is linked to one or more steps of the lead life cycle , i.e. the relationship path between the company and its customer, potential or consolidated. Today, companies have enormous volumes of information at their disposal, which also derive from the application of increasingly advanced data analysis techniques. This makes the selection of KPIs even more important based on the objectives that the company sets itself , KPIs that must flow into simple-to-interpret dashboards and be subject to continuous updating.
Extending monitoring excessively only leads to a waste of resources. The KPIs of the life cycle of a lead In this in-depth analysis , in addition to highlighting some of the KPIs most used by marketers, we have underlined how they go through the entire life cycle of a lead , from the moment they are a simple visitor to the company website up to their conversion into a buyer, which in B2B presupposes a rather complex and detailed sales pipeline . An important task of marketing specialists is to break down the lifecycle into its phases and identify, for each of them, the indicators of greatest interest. Visit to the site/social channels : time spent, engagement rate, social followers; From Lead to MQL (Marketing Qualified Lead) : conversion rate of the site and individual landing pages, ratio between lead and MQL; From MQL to SQL (Sales Qualified Lead): open rate of nurturing emails, churn rate, engagement, quantity of interactions, MQL/SQL ratio, response rates; From SQL to sales: relationship between SQL and opportunity and between this and actual sales.
Digital has brought with it countless benefits, but it has also created Germany Phone Number new challenges, first of all the multiplication of data and potential performance indicators. Any marketer knows (and often uses) hundreds of standard indicators, each of which is linked to one or more steps of the lead life cycle , i.e. the relationship path between the company and its customer, potential or consolidated. Today, companies have enormous volumes of information at their disposal, which also derive from the application of increasingly advanced data analysis techniques. This makes the selection of KPIs even more important based on the objectives that the company sets itself , KPIs that must flow into simple-to-interpret dashboards and be subject to continuous updating.
Extending monitoring excessively only leads to a waste of resources. The KPIs of the life cycle of a lead In this in-depth analysis , in addition to highlighting some of the KPIs most used by marketers, we have underlined how they go through the entire life cycle of a lead , from the moment they are a simple visitor to the company website up to their conversion into a buyer, which in B2B presupposes a rather complex and detailed sales pipeline . An important task of marketing specialists is to break down the lifecycle into its phases and identify, for each of them, the indicators of greatest interest. Visit to the site/social channels : time spent, engagement rate, social followers; From Lead to MQL (Marketing Qualified Lead) : conversion rate of the site and individual landing pages, ratio between lead and MQL; From MQL to SQL (Sales Qualified Lead): open rate of nurturing emails, churn rate, engagement, quantity of interactions, MQL/SQL ratio, response rates; From SQL to sales: relationship between SQL and opportunity and between this and actual sales.