Post by account_disabled on Dec 24, 2023 9:22:43 GMT
Xandr , AT&T's advanced advertising company, and AdSocy , a Spanish advertising and marketing company, today announced the launch of a new programmatic format, called Adstory , for Xandr customers. This innovative product was developed by AdSocy and brought to the market by Xandr, which has made it available to the programmatic ecosystem. Adstory offers all the functionalities of the stories format (video, display and native) to create new channels of communication with audiences and strengthen engagement .
This technology will also benefit publishers, since they will be able to offer the stories format and increase monetization. AdSocy has adopted the Xandr advertising suite to offer the Adstory format to the Phone Number List programmatic ecosystem . This is a technology that is already available on Xandr's SSP (Supply Side Platform), Xandr Monetize, or to any buyer using Xandr's DSP, Xandr Invest. Xandr has helped democratize this format to ensure that buyers can benefit from it beyond the so-called “walled gardens.” « At Xandr we are delighted with the agreement we have with AdSocy and to have brought this creative and innovative format to the market », says Remi Boudard, Market Director of Xandr Spain.
Having worked closely with AdSocy to ensure the technology is functional for the programmatic ecosystem, we are excited to offer this technology to our clients, both on the buy and sell side.” Antonio Gallo, CEO of AdSocy, adds: « Bringing story narrative to premium environments allows advertisers to have an innovative format without creative limits , with powerful narratives and high standards of transparency and brand safety. Our entry into the programmatic market with Xandr will allow agencies to use the stories format in any buying model.
This technology will also benefit publishers, since they will be able to offer the stories format and increase monetization. AdSocy has adopted the Xandr advertising suite to offer the Adstory format to the Phone Number List programmatic ecosystem . This is a technology that is already available on Xandr's SSP (Supply Side Platform), Xandr Monetize, or to any buyer using Xandr's DSP, Xandr Invest. Xandr has helped democratize this format to ensure that buyers can benefit from it beyond the so-called “walled gardens.” « At Xandr we are delighted with the agreement we have with AdSocy and to have brought this creative and innovative format to the market », says Remi Boudard, Market Director of Xandr Spain.
Having worked closely with AdSocy to ensure the technology is functional for the programmatic ecosystem, we are excited to offer this technology to our clients, both on the buy and sell side.” Antonio Gallo, CEO of AdSocy, adds: « Bringing story narrative to premium environments allows advertisers to have an innovative format without creative limits , with powerful narratives and high standards of transparency and brand safety. Our entry into the programmatic market with Xandr will allow agencies to use the stories format in any buying model.